ABOUT ME
Up Close & Personal
With over a decade at the intersection of digital marketing and public relations, I've mastered the art of building authentic brand stories that resonate across both traditional and digital channels. My approach combines strategic foresight—anticipating market trends before they emerge—with an innate ability to forge meaningful connections between brands and their audiences in today's digital-first landscape.
I thrive in dynamic environments where complex challenges demand innovative solutions. Throughout my career, I've consistently transformed client visions into compelling narratives while exceeding performance metrics. My expertise spans digital brand development, strategic communications, and relationship building, always with an eye toward delivering measurable results.
As a forward-thinking digital strategist, I'm energized by opportunities that push creative boundaries and challenge conventional thinking. I'm seeking a role where I can both apply my extensive experience and continue growing in new directions.
Let's connect over coffee and explore how my expertise might align with your organization's goals.
EDUCATIONAL HISTORY
Learning and Living
BACHELOR OF BUSINESS ADMINISTRATION, MIDDLE TENNESSEE STATE UNIVERSITY
MASTER OF SCIENCE IN STRATEGIC AND DIGITAL COMMUNICATIONS, THE UNIVERSITY OF TENNESSEE
PROFESSIONAL BACKGROUND
United Communications, Nashville, TN August 2023 – Current
Digital Marketing Strategist
● Led and directed comprehensive digital growth strategies across social platforms, overseeing team execution that
drove significant engagement, followers, and impressions on Instagram, Facebook, X, TikTok, and YouTube.
● Managed digital marketing budget allocation and ROI optimization, supervising team's execution of targeted
campaigns across Meta and Google Analytics 4 platforms.
● Established and directed CRM and content strategy implementation, guiding team to achieve substantial growth in
email subscribers and social engagement metrics.
● Oversaw SEO strategy and team execution, directing technical audits and implementing data-driven improvements
to boost organic search performance.
● Directed cross-functional teams and external partners in executing integrated marketing campaigns, ensuring
alignment with organizational objectives and KPIs.
● Supervised PPC campaign management, providing strategic direction to optimize campaign performance and
maximize conversion rates through data analysis.
● Managed creative team's utilization of Adobe Creative Suite, ensuring brand consistency and visual excellence
across all digital marketing materials.
Zehnder Communications, Nashville, TN January 2022 – August 2023
Public Relations Account Executive
● Crafted compelling press releases, articles, case studies, and product pieces that effectively communicated key
messages and drove media coverage.
● Successfully pitched press releases and feature stories to national, regional, and trade journalists across print,
broadcast, and online, securing high-value media placements.
● Facilitated and arranged interviews and editorial meetings for clients with top-tier journalists, ensuring successful
media engagement and story placement.
● Monitored and analyzed media coverage, providing detailed reports to clients and internal teams to highlight
campaign impact and adjust strategies accordingly.
● Built strong relationships with journalists by responding promptly to inquiries and providing valuable story angles,
strengthening client media relations.
● Represented clients at industry conferences and events, promoting brand awareness and fostering key media
connections.
Moxley Carmichael, Knoxville, TN January 2020 – July 2020
Public Relations Assistant
● Proactively pursued part-time work in public relations alongside a full-time job, demonstrating a commitment to
professional development and expanding industry knowledge.
● Collaborated with the Creative Design team on diverse client projects, providing valuable support in copywriting,
story pitches, and social media strategies.
● Created comprehensive media compilations and monthly reports with detailed analysis of campaign metrics,
enhancing client understanding of performance and impact.
Professional Experience Continued
Vanquish Worldwide, Maryville, TN March 2017 – January 2022
Corporate Marketing Manager
● Collaborated closely with the CEO to define company goals, propose innovative marketing strategies, and secure
project funding, driving alignment across the organization.
● Successfully managed $200,000 marketing budget, achieving 165% ROI through strategic campaign optimization
and data-driven decision making
● Led a team of six marketing professionals, effectively delegating tasks and conducting weekly meetings to ensure
project milestones were met and team productivity remained high.
● Developed compelling website content and authored publications, including press releases and blogs, to enhance
brand messaging and engagement.
● Organized and promoted large nonprofit fundraisers, such as an annual New Year’s Eve Bash that generated 30,000
meals for the Second Harvest Food Bank, significantly increasing community awareness and support for various
nonprofits.
VC3, Knoxville, TN January 2013 – March 2017
Marketing and Public Relations Specialist
● Successfully managed a $50,000 marketing budget, strategically allocating funds across advertising, print collateral,
seminars, and digital marketing initiatives to maximize reach and impact.
● Authored and promoted engaging weekly blogs and quarterly newsletters, enhancing client communication and
driving increased social media engagement.
● Developed and designed visually appealing marketing materials, including pamphlets, invitations, and flyers using
Adobe Photoshop and InDesign, effectively promoting the company at local business networking events.
